!SYOU and Butterfly Works launch a co-designed sneaker brand

!SYOU is a new way to think about sneaker design. The first batch of co-designed, !SYOU sneakers has just landed in Europe from Burkina Faso. Hester, Ineke, Fenja and Federica have been working closely with the other founding fathers on developing the brand. So we’re thrilled to announce its launch after a year of hard work.

Every pair of !SYOU sneakers is the result of a creative partnership, between local designers, artists, producers and creative talents from the Netherlands. A good percentage of the profit from each pair goes back to the artists, photographers and designers on the ground, helping to stimulate creativity and economic development. Results are a full circle of creative development and a cool shoe to walk in.

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